Design As a First Impression
A brand design needs to be simple, innovative, memorable, permanent, legible and eloquent to its target audience. What the brand looks like, feels like and sounds like encompasses how people identify it, and is what we also like to call the “first impression” of the brand. This goes from a simple logo and its usage chart to a complete system identifying all flavors of the brand in print, in space, in digital, in audio and in video. Knowing the audience, customers or intended future customers is a key component to creating an identity that is accessible to them and at the same time represents you. A great brand identity is strategic which requires thinking and research. It should be integrated in a brand strategy.
Some Elements of Brand Design
It consistently encompasses the elements listed below… and more:
- Visual Identity
- Logo Design
- Stationery
- Web Design
- Corporate Brochures
- Point of Sale Booths
- Trade-show Booths
- Packaging
- Event Design
- Sound Design
- Staff Behavioral Guidelines
- Customer Service
Brand design should reach all of the senses for a visceral experience. Is your brand management enabling your brand to reach the level of precision and consistency required for a rich brand experience?
Call us for an evaluation of your brand design: 514.777.2620